Goals
Track page and event conversions in Clics: create goals under Configure, then analyze them on Overview.
Goals measure conversions: a pricing page visit, a signup event, or any action you define. Create them under Configure → Goals, then analyze them on Overview.
There is no separate Goals tab in the project nav. Management lives in Configure; analysis lives on Overview.
Create a goal
- Open your project → Configure → Goals
- Click New goal
- Set a Display name
- Choose Goal type:
- Page visit: match a Page path
- Custom event: match an Event name from
track()
- Save
Matching is retroactive on existing analytics for that environment.
| Type | Rule | Match |
|---|---|---|
| Page visit | Page path | Exact path, or prefix with a trailing * (e.g. /blog/*). One * only, at the end, not **, not bare * / /* |
| Custom event | Event name | Exact name (e.g. signup_completed) |
Paths are auto-prefixed with /. Suggestions come from recent analytics. List copy looks like Page is /pricing, Page matches /blog/*, or Event is signup.
Empty and delete
- Empty Configure: No goals yet: create a page or event goal to see conversions on Overview
- Delete: Delete this goal?: historical data stays; the goal stops appearing on Overview
Analyze on Overview
Goals card
Bottom of Overview: table of goals with VISITORS (unique), TOTAL (all conversions), and RATE for the date range.
| State | Copy |
|---|---|
| None configured | No goals configured → Configure goals |
| Configured, no data | No conversions for this period |
Goal filter (goal mode)
From Overview Filter, pick Goal. The page switches to conversion KPIs:
- Unique conversions
- Total conversions
- Conversion rate
Breakdown cards show Conversions and Rate. The Goals card may narrow to that goal. Goal and Event filters are mutually exclusive.
Clear the goal chip (or Clear Filters / Escape) to return to Visitors / Page views / Session duration / Bounce rate.
Environments
Goals are scoped per production / development environment. Use development to test rules before production.
API and MCP
list_goals,create_goal,update_goal,delete_goal- Pass
env_idofproductionordevelopment
See API Reference and MCP.