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Build multistep conversion funnels in Clics

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Funnels

Build multistep conversion funnels in Clics: steps, filters, conversion windows, and drop-off charts.

Funnels show how visitors move through a sequence of steps and where they drop off. Open a project → Funnels in the dashboard.

Clics conversion funnel with step drop-off

What you see

  1. Title: Funnels, with a short note on steps and drop-off
  2. Date range: same presets as Overview (default Last 7 days)
  3. New funnel: opens a right-hand sheet
  4. Funnel cards: one per funnel: name, conversion window, chart, step metrics, Edit / Delete

There is no separate funnel detail URL: create, edit, and results all live on this page.

Empty list: No funnels yet.

Create a funnel

  1. Click New funnel
  2. Set a Name (e.g. Signup flow)
  3. Set a Conversion window limit (default 3 Days: seconds, minutes, hours, days, weeks, or months)
  4. Define Steps (min 2, max 7 for results)
  5. On each step, add ≥1 filter with values, then Save

Visitors who don’t finish every step inside the conversion window count as drop-offs.

Steps and filters

Default step names: Step 1, Step 2, … Use Add step / Add filter. Filters on a step are combined with AND (UI connectors: where / and).

Filter type Examples
Page Landing or mid-funnel paths
Event Exact track() event name
Country, Device, Browser, OS Audience constraints
Hostname, Referrer Site / source
UTM source / medium / campaign / term / content Campaign attribution

Operators: equals, does not equal, contains, doesn’t contain.

If a step has no filters with values: add filters and save before results appear.

Reading results

Each card shows a step chart. Toggle layout under Graph display options:

  • Left to right (default)
  • Top to bottom

Step metrics

Meaning
Step 1 Entered: visitors who started the funnel
Later steps Converted count (+ %), dropped off (+ %), median time from previous step
Hover Converted, Dropped off, Conversion so far, Conversion from previous, Median / Average time from previous

No visitors in range: message that no one completed the funnel in the selected period.

Environments

Funnels are scoped per production / development environment. Test definitions in development first.

Tips

  • Keep funnels focused: 3–5 steps work best for weekly reviews
  • Prefer exact page paths or event names you already send with Custom Events
  • Use the same date range habits as Overview

API and MCP

  • list_funnels, get_funnel, create_funnel, update_funnel, delete_funnel
  • query_stats for programmatic funnel analysis

See API Reference and MCP.

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